I created these trend reports on a monthly basis, analyzing global TikTok trends (what went viral and whether it was replicated by other users, along with hashtag and search volumes). I also focused on MENA trends, specifically in Turkey, UAE, Jordan, KSA, and Kuwait. I included an overview of the top F&B ads brands were running on TikTok, as well as a brand analysis slide to track whether key players had launched new products or campaigns. This helped my client stay ahead of what was happening in the industry among B2C brands.